We’ve all signed up for an e-zine or website newsletter at some point, and within a few seconds you get an email from that site or person with a welcome message or whatever, and you go “Hey that was quick!” – Well, the big secret to that is that they will be using an autoresponder. What exactly is this and why is it important?
Autoresponders are a method of having emails dispatched to people without needing any human input, an automatic response to a request. As prevalent as they are, they of course come in all shapes and sizes. There are scripts you can install on your site that will give you this capability. You can use a service that will automatically dispatch your messages for you. It’s possible to set automatic follow up’s that can be pre-set to send out your email communications at specific times for example, every hour, daily or weekly. There are, frankly, auto responders for just about anything you care to think of, and the people using them have a distict advantage over their competition!
The great thing about autoresponders is that they do everything on auto-pilot, without the need for human intervention. It’s like having a customer service or sales person on duty 24/7 without having to pay them. Responders can be set for all types of different inquiries or questions, and the latest versions have quite a lot of clever intuition built in that uses keywords and key phrases to specify the response sent to the enquirer.
For example, Mr. Jones goes on a site, then emails a question about response times on blue widgets. With the right settings, the XYZ site when it receives the email, will see the phrase ‘response time’ and then automatically send an email back with links to where on the XYZ site information can be found about the response time of the widgets. The next day, XYZ site see’s that Mr. Jones IP address hasn’t returned to the site, so it sends an automatic follow up asking – well, whatever you want it to. “Did you find the information you needed? Can we help you with anything else? Thanks for your enquiry, and today we have a special for 24 hours only on widget YZS “. All this can be automated by using autoresponders correctly.
Autoresponders and Internet Marketeting
Ever heard the phrase “your biggest asset is your list”? Building a list of customers is one of the key elements for success in Internet marketing and an Autoresponder service makes it possible to both build and create massive lists that you can market your products or services to. Is there a downside? In some ways yes, as it does take out the personal touch that can be essential to gaining new clients, and frankly a lot of people don’t like an automated response, and prefer a person to interact with. Yet there’s very few sales sites out there right now without an autoresponder of some kind or another. One of the most popular Autoresponders out there is Aweber, which is used by many of the top affiliate marketers. Aweber will give you a Free 30 Day Trial of their Autoresponder system so you can check them out and give it a try! To take the trial, just enter your name and email address in the form below!
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